The world has changed. To thrive today, young people need a dynamic competitive advantage in their education and career journey. And yet in this shifting landscape, it’s more challenging than ever to engage, retain, and graduate students. We must adapt our models for this new normal—and in this exciting workshop, performance expert and bestselling author Mark C. Perna will show you how. You’ll experience the latest tools, tactics, and truths to attract and retain more of the right students, in the right programs, for the right reasons.
With Mark’s insights, you’ll craft a dynamic narrative to change the way people think about education. Young people need their education to deliver the single most important competitive advantage in the modern workforce: the unstoppable synergy of academic knowledge, technical competency, and professional skills. And they need to know that in all three of these areas, your organization delivers. This is your opportunity to tell that story like it’s never been told before—making CTE the most sought-after piece of the education puzzle.
Amid all the upheaval, there has never been a better moment to shift the paradigm with all stakeholders in your community: students, parents, community leaders, legislators, boards, districts, and others. Mark will lay out a clear and actionable vision to unify these diverse groups around a shared goal—to make students career ready, period.
Start forging a deeper human connection with students by connecting, engaging, and answering why. Mark delivers key insights on how the younger generations think, what makes them tick, and how they make decisions. By understanding what motivates young people, you can show them why education matters, help them set goals, and inspire them to achieve at a higher level. Finally, Mark will recharge your professional passion by showing the truly profound difference you can make every day.
At this critical inflection point in education, we must pivot our narrative to deliver a dynamic message focused on the power of CTE. Your organization already delivers incredible value; now we need to reframe that value to win the hearts and minds of students, parents, and the community.
Across North America, countless K–12, career center, and college administrators, teachers, and critical support staff members are using Mark’s nationally acclaimed best practices to spread the word, optimize their results, and significantly increase program completers. Now, it’s your turn. Get noticed by students, parents, and communities—and start engineering explosive growth in a world changing every day!
