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The world has changed. To thrive today, young people need a dynamic competitive advantage in their education and career journey. And yet in this shifting landscape, it’s more challenging than ever to engage, retain, and graduate students. We must adapt our models for this new normal—and in this exciting workshop, performance expert and bestselling author Mark C. Perna will show you how. You’ll experience the latest tools, tactics, and truths to attract and retain more of the right students, in the right programs, for the right reasons.
With Mark’s insights, you’ll craft a dynamic narrative to change the way people think about education. Young people need their education to deliver the single most important competitive advantage in the modern workforce: the unstoppable synergy of academic knowledge, technical competency, and professional skills. And they need to know that in all three of these areas, your organization delivers. This is your opportunity to tell that story like it’s never been told before—making CTE the most sought-after piece of the education puzzle.
Amid all the upheaval, there has never been a better moment to shift the paradigm with all stakeholders in your community: students, parents, community leaders, legislators, boards, districts, and others. Mark will lay out a clear and actionable vision to unify these diverse groups around a shared goal—to make students career ready, period.
Start forging a deeper human connection with students by connecting, engaging, and answering why. Mark delivers key insights on how the younger generations think, what makes them tick, and how they make decisions. By understanding what motivates young people, you can show them why education matters, help them set goals, and inspire them to achieve at a higher level. Finally, Mark will recharge your professional passion by showing the truly profound difference you can make every day.
At this critical inflection point in education, we must pivot our narrative to deliver a dynamic message focused on the power of CTE. Your organization already delivers incredible value; now we need to reframe that value to win the hearts and minds of students, parents, and the community.
Across North America, countless K–12, career center, and college administrators, teachers, and critical support staff members are using Mark’s nationally acclaimed best practices to spread the word, optimize their results, and significantly increase program completers. Now, it’s your turn. Get noticed by students, parents, and communities—and start engineering explosive growth in a world changing every day!
During this session, we will develop a common framework and vocabulary to talk about diversity, equity, and inclusion in schools. The presenter will unpack the various aspects of culturally responsiveness and how it shapes our interactions and perceptions in the classroom. The session will also provide strategies to create inclusive practices for underserved populations (students with disabilities, students from diverse backgrounds, gender identity etc.) Participants will also participate in a cultural inclusive assessment exercise.
A lot goes into leading a Career and Technical Student Organization (CTSO), and this workshop will help attendees connect the pieces. Whether you are a new advisor or administrator, or a veteran looking for a refresher course or new ideas to implement, this workshop has something for everyone. This training provides an overview of the basics as well as tips for the trade. This fast-paced session will include how to integrate CTSOs into the curriculum, management tools, CTSO competition readiness resources, and will touch on each of the eight elements of the ACTE High-Quality CTE Framework. Attendees will receive a link to a full collection of CTSO resources such as how to train an officer team, public speaking guides, recruitment and marketing tools, and more to make CTSOs less puzzling.
Guided pathways have been an integral part of the K12 to college to career conversation for a number of years. As much as educators have worked to create seamless transitions for students, obstacles and opportunity gaps mean that high-wage technical career opportunities are still in high-need. Participants in this workshop will explore the Guided Pathways framework, examine Guided Pathways best practice examples, and review, build on and/or develop an institutional Guided Pathways plan.