Engineering Explosive Growth in Retention, Performance & Community Partnerships


The world has changed. To thrive today, young people need a dynamic competitive advantage in their education and career journey. And yet in this shifting landscape, it’s more challenging than ever to engage, retain, and graduate students. We must adapt our models for this new normal—and in this exciting workshop, performance expert and bestselling author Mark C. Perna will show you how. CTE administrators, teachers, and critical support staff will benefit from the latest tools, tactics, and truths to attract and retain more of the right students, in the right programs, for the right reasons.


With Mark’s insights, you’ll craft a dynamic narrative to change the way people think about education. Young people need their education to deliver the single most important competitive advantage in the modern workforce: the unstoppable synergy of academic knowledge, technical competency, and professional skills. And they need to know that in all three of these areas, your organization delivers. This is your opportunity to tell that story like it’s never been told before—making CTE the most sought-after piece of the education puzzle.


Amid all the upheaval, there has never been a better moment to shift the paradigm with all stakeholders in your community: students, parents, community leaders, legislators, boards, districts, and others. Mark will lay out a clear and actionable vision to unify these diverse groups around a shared goal—to make students career ready, period.


Start forging a deeper human connection with students by connecting, engaging, and answering why. Mark delivers key insights on how the younger generations think, what makes them tick, and how they make decisions. By understanding what motivates young people, you can show them why education matters, help them set goals, and inspire them to achieve at a higher level. Finally, Mark will recharge your professional passion by showing the truly profound difference you can make every day.


At this critical inflection point in education, we must pivot our narrative to deliver a dynamic message focused on the power of CTE. Your organization already delivers incredible value; now we need to reframe that value to win the hearts and minds of students, parents, and the community.


Across North America, countless CTE administrators, teachers, and critical support staff members are using Mark’s nationally acclaimed best practices to spread the word, optimize their results, and significantly increase program completers. Now, it’s your turn. Get noticed by students, parents, and communities—and start engineering explosive growth in a world changing every day!



Speaker Biography

Mark C. Perna

Speaker, Author, and CEO


Mark PernaMark C. Perna is the founder and CEO of TFS Results, a full-service strategic consulting firm at the forefront of the national paradigm shift in education and workforce development. As an international generational expert and contributor, Mark empowers educators and employers to unleash the tremendous potential of today’s young people. In addition to hosting the weekday Perna Syndicate podcast, he delivers 70+ in-person and virtual keynotes annually across North America and spoke at Harvard University by special invitation. He also founded the Education with Purpose & Employment with Passion movement to help communities connect education, business, and economic pipelines. Mark, who serves on the Advisory Council for the Coalition for Career Development in Washington, DC, wrote his multi-award-winning bestseller Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations to help educators, employers, and parents understand and motivate the millennial and Z generations. Find out more at





Trevor Hoss, Supervisor of CTE at Bedford County Public Schools:

“This information applies to everyone, regardless of your role in students’ lives. This presentation was motivating and energizing. This will benefit our entire school district.”


Jody Kessinger, Biology Teacher:

“Outstanding presentation. 17 years of teaching and no one has ever delivered a more meaningful and valuable set of strategies to use in CTE.”

Rick Smith, Superintendent at Ohio Hi-Point Career Center:

“Mark has exceptional knowledge of this generation and the need for educational change to reach them. More importantly, the success of this nation depends on us applying the changes.”


Susanne Stefani, Assistant Principal at Stayton High School:

“Mark is paving the way for a long-overdue paradigm shift. He combines generational data with best practices and common-sense conversations to move CTE programs—and the schools that support them—in a strategic direction. Finally!”


Caroline Bloxom, High School Principal/County CTE Supervisor:

“Your presentation is the best I’ve ever heard and this is my 40th year in education!”


Lynzie Covert, Cosmetology Instructor:

“This is the most excited I’ve ever been about teaching. You are so inspirational.”

Ellen Palazzo, Field Team Associate at CTE Technical Assistance Center of NY:

“Thank you for the call to examine current practices and proceed with will and determination focused on the light at the end of the tunnel. Your presentation articulated what so many passionate educators are unable to see clearly and message succinctly. It was a rallying cry!”


Florence Batten, Sports Medicine Instructor:

“Was one of the most profound, truthful presentations I’ve ever attended on education!”


Sheila Ann Dagarag, CTE District Resource Teacher for East Hawaii:

“Good insight as a parent to move our children to the light at the end of the tunnel.”



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